Posted by Nick Montano - Vending Times on 3/13/2017
Americans Now Drink More Bottled Water Than Soda!
Beverage Marketing Corp. Calls Historic Takeover
'A Long-Term Success Story'
NEW YORK CITY - Capping a remarkable, decades-long streak of vigorous growth, bottled water passed a major milestone in 2016, when it surpassed carbonated soft drinks to become the largest beverage category by volume in the United States. Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9%, which marked the third year in a row of accelerating growth, Beverage Marketing Corp. , a research firm based here, reported last week.